Square flasher badge at the top with photo of Dwight D. Eisenhower flanked by American flags, with "WELCOME MR. PRESIDENT" in print. Attached below is a purple ribbon with gold imprint, "INAUGURAL 1953." Pin back on the reverse with imprint, Mfg. By Pictorial Productions Inc. 455 Main Street, New Rochelle, N.Y. Very fine. President Eisenhower items are always popular and collectible.